Why it's free and why it matters

I could have charged for this.

I thought about it. Briefly. While eating a KitKat. We love a KitKat in my house, and they need paying for!

Then I remembered what this is actually for.

Manager in 8 Weeks started as a workbook I made. Someone would, in theory, buy it for you, or you picked it up yourself. Either way, the goal was never the revenue i made. It was fewer people having a rubbish time at work because their manager never got shown how to be a manager. The world needs less rubbish managers!

The people who need this support most? They're usually the ones who get it least. There might be no "training budget". The person might have a manager of their own who's too busy (or, let's be honest, a bit of a Peter themselves). They might work for a company too small for an L&D team, or someone who makes training happen.

If it costs money, those are the people who miss out first.

So it's free. No trial. No "premium tier." No surprise upsell lurking in Week 4. Just eight weeks of practical help, one step at a time, and a genuine hope it makes someone's working life a bit better.

People spend a lot of their lives at work.

Their manager shapes most of what that feels like.

Whether they dread Sunday evenings. Whether they grow. Whether they feel trusted. Whether they stay or quietly start looking elsewhere for the next role.

That's an enormous amount of influence to hand someone with no guidance on how to use it. It's actually pretty terrifying it happens if you stop to think about it...

If you're feeling the weight of that right now - I see you. The fact that you're even thinking about it puts you ahead of most.

I genuinely believe trying to be a good manager is one of the most worthwhile things you can do. Not because it gets you promoted again. Because every single day, you have the chance to be someone's reason for enjoying their work. To be the person they remember years later as the one who actually gave a damn.

That's why I keep coming back to this. Even on the hard days. Especially then.

Think of the best manager you ever had. What did they do that made the difference? Tag them if you can — everyone deserves to hear they mattered.